Just Two Things

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Just Two Things

Last night I joined a sales Zoom talk — half-listening while working.
At some point, the debate got heated:
“How do you sell in unstable times?”
Then came the classic:

“What does it really take to sell consistently?”

The List That Doesn’t Save You

Everyone mentioned the usual suspects:
Leads. Pricing. Product quality. Marketing. Brand.
All true — but none of them are the core.

We can influence them, but can we control them?
Rarely.
Markets shift. Clients change. Competition grows.

The Only Two Things That Matter

Everything else is building material.
The foundation is always the same:
Attitude and Action.

The only two things you truly control.

  • Attitude — the energy, tone, and intention you bring to every call.
  • Action — the steps you take, even when it’s uncomfortable.
    Calls. Messages. Follow-ups. Learning.

Why It Matters

Sales is full of chaos — but these two things never change.
You can’t always change the market,
but you can always change your reaction.

The best performers don’t have better conditions —
they have better control of themselves.

Everything else is variable.
Two things are constant:
Attitude and Action.