Truth Kills

salespsychologycommunicationmindset

Truth Kills

A bit of philosophy.

What is truth?
It seems simple, yet no one can define it precisely.
Even the dictionary — “that which corresponds to reality” — explains nothing.

The relativity of perception

Take a simple example:

“Is this blue?”

Science says men perceive a narrower color range than women.
So her “blue” might be more blue than his.
Or maybe for her it’s blue, for him — violet.
Where’s the truth?

Truth isn’t fact — it’s perception

Truth is shaped by personal filters: experience, memory, bias, emotion.
That’s why a seller’s truth and a buyer’s truth never align.
When we try to hammer our version into the client’s mind,
we don’t convince — we alienate.

The client rejects not because they don’t understand,
but because they’re defending their own truth.

What to do instead

Without fancy reframing or psychological tricks, the path is simple:
Change the context, not the person.

Ask better questions.
Lead the client toward realizing your point themselves.
Make your truth become their conclusion.

In sales, you don’t win by proving you’re right.
You win by helping the client discover that you are.