He’s Not a Buyer!
He’s Not a Buyer!
You’ve heard it a thousand times:
“He’s not a buyer.”
And there are thousands of similar phrases —
each one final, definitive, freeing the seller from action.
After it’s spoken, the case is closed.
Nothing more to do.
The client lives in the seller’s world
Look from another angle:
the buyer exists inside the seller’s world.
He arrives with a request,
and it’s the seller who decides
whether that request becomes a deal.
In that moment, there are only two players —
the seller and the client. Nothing else matters.
Two familiar reactions
- “I’m great — I closed the deal!”
- “They were just looking, not ready to buy.”
The first celebrates the seller’s skill.
The second removes their responsibility.
But why is success my credit,
and failure suddenly the client’s fault?
Responsibility cannot be outsourced
A true professional never says “bad clients.”
They adjust, adapt, communicate.
If you ever feel like pointing and saying:
“It’s not my fault, they just weren’t ready,”
maybe this isn’t your field.
Personal advantage through ownership
The strongest sellers think differently:
“I’m responsible for every outcome of my actions.”
That mindset becomes a personal advantage —
one no competitor can copy.
Mistakes are steps, not walls
We all fail. We all misjudge.
But every loss must teach a lesson —
what to do differently next time.
Sales isn’t luck.
It’s craft. And the master is the one who owns his results.