No Rush

salescommunicationquestionsmistakes

No Rush

Every passionate salesperson loves their product
so much they can’t wait to talk about it.
But early in the process, that enthusiasm turns them
into an information booth, not a professional.

A familiar dialogue

— Hi, I’m interested in your product.
— Great! You’ve reached the best company with the best prices and longest experience!
— Uh-huh… How much is it?
— It’s a premium item with a unique green tint and eco-friendly packaging!
— Okay, thanks, I’ll call later.

Curtain. Silence. Confusion.

“Why didn’t they buy? My presentation was perfect!”

Why they didn’t buy

Because we started talking instead of listening.
We never learned the motive, the context, the reason —
so how could we meet the need?

Listen before you talk

At the start of any deal,
the goal isn’t to present, but to understand.

Ask. Clarify. Explore.
Find the emotion behind the request.

Answer only what’s asked —
briefly, clearly, confidently.
That’s how trust forms.

You’re not there to prove expertise —
you’re there to build relevance.

The essence

Sales isn’t information transfer.
It’s an exchange of attention.

Whoever listens first — wins the sale.