
## Logic Doesn’t Sell

Short one — straight from a morning meeting.

New salespeople often believe:  
if you show the client a perfectly logical case,  
the deal is guaranteed.

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## Classic scenarios

Client wants profit.  
> — Invest €140,000 and in a year you’ll get €260,000.  
> — Sounds good. I’ll think about it.

Client wants passive income.  
> — Here’s the return, here’s the contract, all guaranteed.  
> — Great. I’ll think about it.

Same pattern.  
Because **logic doesn’t sell** —  
it **kills momentum**.

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## Why logic breaks sales

Logic isn’t about results.  
It’s about the **process of reasoning**.  

Once you push the client into that mode,  
you take them **out of emotion** —  
the very thing that drives decisions.

A thinking client is not a buying client.  
He’s analyzing, not acting.

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## The irrational truth

Mathematically, owning a car makes no sense.  
Ten years of taxis cost less than one new car.  
Car sharing is even cheaper.  

Yet BMW, Maserati, Aston Martin —  
still sell just fine.

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## The takeaway

Buying is **emotional**.  
Logic comes later — to justify the feeling.

> Logic doesn’t sell.  
> It only explains the purchase **after** it happens.
