And the Battle Begins: Why You Should Never Argue with a Client

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And the Battle Begins

— "Hi, I’m looking for a premium product, but at half the market price."
— "That’s impossible — you realize this is below our base price, right?"

— "Hi, I’d like this apartment, but on a one-year payment plan."
— "It’s only available with full prepayment."

  • That won’t work.
  • You don’t understand.
  • That doesn’t exist.
  • We don’t do that.

Will the dialogue continue? Hardly.
At best, the client thinks: “What an unpleasant salesperson.”
At worst: “They won’t help me here.” — and goes straight to a competitor.

The examples may sound exaggerated, but you get the point:
we often shut down clients who ask for the impossible, instead of engaging them.

But the goal isn’t to prove we’re right — it’s to keep the conversation alive.

Replace “no” with dialogue

  • Thank you for asking.
  • That’s a great question.
  • Good point.
  • Let’s explore that possibility.

These phrases don’t mean agreement — they signal that we listened.
You don’t have to say “yes”. You just have to keep the door open.

Why arguing never works

Every client has their own data, story and logic.
They’re not wrong — they’re just interpreting from their side of the table.
Our job is to understand why they believe what they believe —
and what fear or goal drives that belief.

Behind an unrealistic request usually hides a real problem:
doubt, lack of trust, fear of making a mistake.

When we uncover that, we stop arguing — and start helping.

In sales, the winner isn’t the one who proves they’re right.
It’s the one who helps the client prove themselves right — within reality.